Scenography
Echoing the new collection Hermès Cut, Hermès presents for Watches and Wonders Geneva an immersive scenography. Through colourful structures, the maison evokes the shapes of time and explores the paradoxes of time and space.
Featuring optical as well as sensory magnification, this installation is a call to sharpen the senses, an invitation to go beyond the known limits of perception. The fantasy of a space that is full of surprises for visitors, challenging their observational habits and questioning their gaze. Vision is transformed by movement: each step opens up an unexpected perspective, each glance unveils a new dimension, like the bevel of the Hermès Cut watch that reveals itself only from a certain angle.
Within this whimsical setting, everyone can give free rein to their imagination. In an anthem to welcoming surprises and simply letting go, as well as to the lightness and gravity of time, each sculpture, each watch, is a gateway to another reality.
Erin O’Keefe
American Architect and visual artist Erin O'Keefe turns sculptor for Hermès, for the first time conceptualising a magnified – in every sense of the term – version of her creation.
Making of
The shapes of time
